Twice Nano-Hydroxyapatite Toothpaste, Fluoride-Free - Activated Charcoal for Teeth Whitening, ICY Mint, 3.4 oz
Tom’s of Maine Rapid Relief Sensitive Fluoride Free Toothpaste, 4.5 oz
ARM & HAMMER Essentials Fluoride-Free Toothpaste Whiten + Activated Charcoal-4 Pack of 4.3 oz Tubes, Clean Mint- 100% Natural Baking Soda
Tom's of Maine Fresh Mint Fluoride Free Toothpaste, 3 oz
Tom's of Maine Wicked Fresh Natural Anticavity Toothpaste with Fluoride, Spearmint Ice, 4.0 oz
Tom’s of Maine Antiplaque and Whitening Toothpaste, Fluoride Free, Spearmint, 4.5 oz (1 pack)
Tom’s of Maine Sensitive Plus Whitening Fluoride Free Toothpaste, Refreshing Mint, 4.5 oz
Tom's of Maine Kids Fluoride-Free Natural Toothpaste, Silly Strawberry, 5.1 oz
Tom’s of Maine Antiplaque and Whitening Fluoride Free Toothpaste, Peppermint, 4.5 oz (2 pack)
Tom’s of Maine Whiten Plus Coconut Oil Fluoride Free Toothpaste, Gentle Mint, 4.0 oz
Tom's of Maine Wicked Fresh Natural Anticavity Toothpaste with Fluoride, Cool Peppermint, 4.0 oz
Tom’s of Maine Antiplaque and Whitening Toothpaste, Fluoride Free, Peppermint, 4.5 oz (3 pack)
Tom's of Maine Whole Care Natural Toothpaste with Fluoride, SLS Free Toothpaste, Peppermint, 4.0 oz (2 pack)
Orajel Naturals PAW Patrol Training Toothpaste, Fluoride-Free, Natural Fruity Fun, 3.5 oz
Equate Kid's Fluoride Free Watermelon Toothpaste 4.2 oz
Jack N' Jill Tickle Tooth Sonic Toothbrush Replacement Heads Extra Soft Set of 2 for Babies & Kids (1 pack)
Jack N’ Jill Natural Certified Kids & Baby Toothpaste, Banana Flavor, Fluoride-Free, Safe if Swallowed When Used as Directed, Tube, 1.76 oz
Jack N’ Jill Natural Certified Kids & Baby Toothpaste, Raspberry Flavor, Fluoride-Free, Safe if Swallowed When Used as Directed, Tube, 1.76 oz
Jack N’ Jill Fluoride-Free Kids & Baby Toothpaste with Xylitol, Watermelon Flavor, Safe if Swallowed When Used as Directed, Tube, 1.76 oz
Jack N' Jill Tooth Sparkles Calcium Chews with Xylitol, Vitamin D & Calcium, Sugar-Free, Natural Strawberry, 60 Tablets
Jack N' Jill Natural Certified Toothpaste - Milkshake
Jack N’ Jill Fluoride-Free Kids & Baby Toothpaste with Xylitol, Strawberry Flavor, Safe if Swallowed When Used as Directed, Tube, 1.76 oz
Jack N’ Jill Natural Certified Kids & Baby Toothpaste, Berries & Cream Flavor, Fluoride-Free, Safe if Swallowed When Used as Directed, Tube, 1.76 oz
Which Brands Carry It
Three houses hold most of this category. Tom's of Maine at 10 listings, Hello at 10 and Jack N' Jill at 8 account for the bulk, and the mainstream houses sit almost entirely on the fluoride side.
The split is unusually clean.
On most attributes in this catalogue the brands overlap heavily, and here they do not, which makes brand a reliable proxy for the attribute.
Natural and Organic Pack Claims
17 listings across the wider toothpaste range state natural, and most of them sit in this group. Those claims describe inputs and are made on pack rather than under a single certification scheme.
Read the specific wording where it matters.
Natural, organic and fluoride-free are three separate claims, and a tube can carry one without the others.
Children's Training Pastes
Jack N' Jill and several of the children's lines are fluoride-free by design, aimed at ages where paste gets swallowed. These overlap with the 4.2 oz tubes on the kids oral care page, where age banding is set out alongside brush sizing.
Tube Sizes and Charcoal
Sizes run 3.4 to 4.5 oz, in line with the rest of the range.
Charcoal formulations at 11 listings sit adjacent to this group and are a separate family again, carrying a whitening label rather than a fluoride-free one.
The two get confused because both read as alternatives to conventional paste. They are not the same thing and are bought for different reasons, which the main toothpaste page sets out in full.
Fluoride-Free Brands Compared
Charcoal is listed here only to separate it out, since it carries a whitening label rather than a fluoride-free one.
| Brand | Listings | Also states on pack | Tube sizes |
|---|---|---|---|
| Tom's of Maine | 10 | Natural | 3.4 to 4.5 oz |
| Hello | 10 | Natural | 3.4 to 4 oz |
| Jack N' Jill | 8 | Kids, organic | 1.6 to 4.2 oz |
| Charcoal lines | 11 | Whitening, not fluoride-free | 3.4 to 4 oz |
Fluoride-Free Questions
Which brands are fluoride-free?
Tom's of Maine, Hello and Jack N' Jill carry most of the 32 listings. The mainstream houses hold the fluoride side almost exclusively.
Does fluoride-free mean natural?
No. They are separate claims made on pack, and a tube can carry one without the other. Read the specific wording.
Are children's pastes fluoride-free?
Some lines are by design, aimed at ages where paste gets swallowed. The kids collection sets out age banding alongside them.
Is charcoal toothpaste fluoride-free?
Not necessarily. Charcoal is a separate formulation family at 11 listings and carries a whitening label rather than a fluoride claim.