

Downy Intense Liquid Fabric Softener and Conditioner, Purity Scent, 24 fl oz, 32 Loads
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- Scent
- Purity
- Quantity
- 1 bottle
- Volume
- 24 fl oz
- Form
- Liquid fabric softener
SKU: SB-005232
- Reliable deliveryFree expedited shipping · Estimated delivery: 2–3 business days
- Easy to make rightEligible items have 30-day returns
- Freshness promisedUnopened, in-date and ready to use
A closer look
About this product
Purity liquid conditioner in a 24 fluid ounce bottle
This Downy Intense fabric softener offer contains one 24 fluid ounce bottle in Purity scent. The bottle is rated for 32 medium loads when used at its indicated measure. It is a liquid conditioner for the rinse stage, used alongside regular laundry detergent. Choose this specific scent and volume when comparing other Intense bottles, since the range includes different fragrances and sizes. The quantity here is one bottle, with the dosing cap supplied as part of its packaging.
Follow the marked cap and washer instructions
Measure the softener according to the bottle’s load guidance. Its cap markings distinguish medium loads from larger HE loads, with a full-cap option described on the label for additional freshness and softness. Add the liquid through the designated fabric softener dispenser, a compatible Downy Ball or directly into the rinse water as directed. Consult the washer manual for the softener compartment and rinse settings. Detergent remains a separate washing product, and the conditioner should not be confused with the detergent added for the main wash.
Observe the fabric restrictions on the bottle
The label warns that liquid fabric softener can increase fabric flammability and that using more than recommended can increase that effect. Do not use it on fluffier fabrics such as fleece, velour, chenille and terry cloth, or on children’s sleepwear and garments labeled flame-resistant. The formula contains fragrance allergens. Keep the product in its original labeled bottle, close it between uses and store it securely away from children. Follow garment care directions and retain the bottle instructions so its dosing and fabric restrictions can be checked for each load.
The details that matter
Specifications
Product identity
| Brand | Downy |
|---|---|
| UPC / GTIN | 030772208809 |
| Product line | Intense |
Format & quantity
| Scent | Purity |
|---|---|
| Quantity | 1 bottle |
| Volume | 24 fl oz |
| Form | Liquid fabric softener |
Features & care
| Labeled yield | 32 medium loads at the indicated measure |
|---|
Orders are fulfilled by trusted retail distribution partners. Packaging may identify a fulfillment partner; Shipabob remains your point of contact.
Shipping, fulfillment & returns
Free expedited U.S. shipping with estimated delivery in 2–3 business days, including handling. See our shipping policy for cutoff times and handling and transit days.
We’ll email tracking as soon as your order is on the way. Orders are fulfilled by trusted retail distribution partners, so packaging may identify a fulfillment partner. Eligible items may be returned within 30 days; see our policies for complete terms.
Need help?
Shipabob is your point of contact for every order. Email [email protected] or send us a message.
Questions about this product
What size and fragrance are supplied?
You receive one 24 fluid ounce bottle of Downy Intense liquid fabric softener in Purity scent. The labeled 32-load figure is based on medium loads and the indicated measure. The bottle supplies conditioner rather than detergent, scent beads or dryer sheets.
Will the bottle always cover 32 washes?
The label specifies 32 medium loads at its intended measure. A larger dose or larger load changes how quickly the supply is consumed. Follow the cap markings and bottle directions rather than treating the printed load count as a guarantee regardless of the amount used.
Where should I add the measured conditioner?
The label permits the designated softener dispenser, a compatible Downy Ball or direct addition to rinse water. Follow the washing machine instructions for the appropriate method and settings. Keep the conditioner step separate from the detergent used during washing, and observe the bottle’s dosing guidance.
Can I use it on fleece or children’s sleepwear?
No. The label excludes fluffier fabrics including fleece, velour, chenille and terry cloth, and also children’s sleepwear or garments labeled flame-resistant. The warning explains that softener can increase fabric flammability. Check the care labels and separate items that should not receive conditioner.
Does Purity fabric softener replace washing detergent?
Continue using your regular detergent to wash the load. This product adds a separate conditioning and fragrance step during rinsing. A fabric softener dispenser and detergent compartment serve different purposes, so follow both products’ directions instead of treating the liquids as interchangeable.
What handling information should I keep available?
Retain the original label, which identifies fragrance allergens and the fabric flammability restrictions. Keep the dosing cap with the bottle, close the container after use and store it securely away from children. Avoid exceeding the recommended amount and recheck the garment care requirements before preparing a load.
A closer look
About this product
Purity liquid conditioner in a 24 fluid ounce bottle
This Downy Intense fabric softener offer contains one 24 fluid ounce bottle in Purity scent. The bottle is rated for 32 medium loads when used at its indicated measure. It is a liquid conditioner for the rinse stage, used alongside regular laundry detergent. Choose this specific scent and volume when comparing other Intense bottles, since the range includes different fragrances and sizes. The quantity here is one bottle, with the dosing cap supplied as part of its packaging.
Follow the marked cap and washer instructions
Measure the softener according to the bottle’s load guidance. Its cap markings distinguish medium loads from larger HE loads, with a full-cap option described on the label for additional freshness and softness. Add the liquid through the designated fabric softener dispenser, a compatible Downy Ball or directly into the rinse water as directed. Consult the washer manual for the softener compartment and rinse settings. Detergent remains a separate washing product, and the conditioner should not be confused with the detergent added for the main wash.
Observe the fabric restrictions on the bottle
The label warns that liquid fabric softener can increase fabric flammability and that using more than recommended can increase that effect. Do not use it on fluffier fabrics such as fleece, velour, chenille and terry cloth, or on children’s sleepwear and garments labeled flame-resistant. The formula contains fragrance allergens. Keep the product in its original labeled bottle, close it between uses and store it securely away from children. Follow garment care directions and retain the bottle instructions so its dosing and fabric restrictions can be checked for each load.
The details that matter
Specifications
Product identity
| Brand | Downy |
|---|---|
| UPC / GTIN | 030772208809 |
| Product line | Intense |
Format & quantity
| Scent | Purity |
|---|---|
| Quantity | 1 bottle |
| Volume | 24 fl oz |
| Form | Liquid fabric softener |
Features & care
| Labeled yield | 32 medium loads at the indicated measure |
|---|
Questions about this product
What size and fragrance are supplied?
You receive one 24 fluid ounce bottle of Downy Intense liquid fabric softener in Purity scent. The labeled 32-load figure is based on medium loads and the indicated measure. The bottle supplies conditioner rather than detergent, scent beads or dryer sheets.
Will the bottle always cover 32 washes?
The label specifies 32 medium loads at its intended measure. A larger dose or larger load changes how quickly the supply is consumed. Follow the cap markings and bottle directions rather than treating the printed load count as a guarantee regardless of the amount used.
Where should I add the measured conditioner?
The label permits the designated softener dispenser, a compatible Downy Ball or direct addition to rinse water. Follow the washing machine instructions for the appropriate method and settings. Keep the conditioner step separate from the detergent used during washing, and observe the bottle’s dosing guidance.
Can I use it on fleece or children’s sleepwear?
No. The label excludes fluffier fabrics including fleece, velour, chenille and terry cloth, and also children’s sleepwear or garments labeled flame-resistant. The warning explains that softener can increase fabric flammability. Check the care labels and separate items that should not receive conditioner.
Does Purity fabric softener replace washing detergent?
Continue using your regular detergent to wash the load. This product adds a separate conditioning and fragrance step during rinsing. A fabric softener dispenser and detergent compartment serve different purposes, so follow both products’ directions instead of treating the liquids as interchangeable.
What handling information should I keep available?
Retain the original label, which identifies fragrance allergens and the fabric flammability restrictions. Keep the dosing cap with the bottle, close the container after use and store it securely away from children. Avoid exceeding the recommended amount and recheck the garment care requirements before preparing a load.
- Scent
- Purity
- Quantity
- 1 bottle
- Volume
- 24 fl oz
- Form
- Liquid fabric softener
A closer look
About this product
Downy Intense Liquid Fabric Softener in Purity scent is a concentrated 32 fl oz bottle formulated to soften clothing, towels and linens while adding a fresh, fruity-water fragrance. The formula is compatible with standard and high-efficiency machines and is sized for household laundry use.
Bottle provides multiple loads and is intended to be added to the washer's fabric softener dispenser during the rinse cycle.
- Purity scent with notes of sweet fruit and ocean-fresh accords
- Concentrated liquid fabric softener in a 32 fl oz bottle
- Compatible with standard and HE washing machines
- Provides up to 44 loads per bottle (manufacturer claim)
Directions
Simply pour one cap of Downy Fabric Softener into your machines fabric softener tray, add detergent, and run the cycle.
The details that matter
Specifications
Product identity
| Brand | Downy |
|---|---|
| UPC / GTIN | 385741681863 |
Material & finish
| Scent | Purity |
|---|---|
| Scent family | Fresh, Fruity, Water |
Size & quantity
| Pack quantity | 1 |
|---|---|
| Size | 32 fl oz |
| Number of loads | 44 |
| Product net content parent | 32 Ounces |
Features
| Features | Concentrated |
|---|---|
| Volume with metric | 32 fl oz (946 mL) |
Use & compatibility
| Recommended use | Household |
|---|---|
| Cleanser form | Liquids |
| Container type | Bottle |
| Fabric softener type | Fabric Softener |
| Machine compatibility | Compatible with both standard and high-efficiency (HE) washing machines |
- Size
- 32 fl oz
- Product net content parent
- 32 Ounces
- Scent
- Purity
A closer look
About this product
One Purity softener bottle with 105 medium loads
Downy Intense Purity Liquid Fabric Softener and Conditioner comes in one seventy-seven-fluid-ounce bottle, equivalent to 2.27 liters. It is rated for 105 medium loads at the directed dose. Choose this fragranced liquid conditioner for suitable washable laundry when you want added softness and touch-activated scent. Add your usual detergent separately, then use the measured conditioner through the machine’s softener dispenser or its directed rinse-water method.
Sunshine freshness, sweet fruit and ocean-wave notes
Purity combines sunshine freshness, sweet-fruit notes and ocean-wave fragrance. Touch-activated technology releases bursts of scent as fabrics are handled. The formula offers fragrance for up to twenty-four hours while wearing, and freshness for up to sixty days from wash until wear. Consider those different time periods when choosing the fragrance, and follow the dose guide and care labels for the laundry being conditioned.
Measure using the cap’s medium or HE-large-load mark
Use the matching cap’s medium-load mark for a medium load and its HE-large-load mark for a larger HE load. Up to a full cap may be used for extra freshness and softness according to the bottle. Higher amounts reduce the total washes compared with the 105-medium-load rating. Retain the matching cap so the amount can be checked as load sizes change.
Softener dispensing in standard and HE machines
Pour measured Downy into the designated fabric-softener dispenser, a suitable Downy ball or directly into rinse water as allowed by the washer instructions. It is compatible with standard and high-efficiency machines. Follow the washer manual for its dispenser location and recommended rinse settings. Add regular detergent separately and choose a cycle and water temperature suitable for the washable items in the load.
A softening formula that contains fragrance allergens
The formula contains diethylester dimethyl ammonium chloride as the softening agent, stabilizing ingredients, formic acid as a pH adjuster, fragrance and water. It includes fragrance allergens. Consult the current bottle’s complete ingredient information for the specific stabilizers and components you avoid. This is a scented liquid conditioner, so compare its Purity fragrance and full ingredient details alongside your household’s fabric-care requirements.
Observe the restrictions on flammability and flame resistance
Liquid fabric softener can increase fabric flammability, and using more than recommended can increase that effect. Do not use it on fleece, velour, chenille, terry cloth, children’s sleepwear or garments labeled flame resistant. Follow the full bottle restrictions and garment care before adding conditioner. Keep the original bottle closed and securely stored, retaining the matching cap, precautions and complete instructions throughout use.
The details that matter
Specifications
Product identity
| Brand | Downy |
|---|---|
| UPC / GTIN | 030772208793 |
| Product line | Intense |
Format & quantity
| Package quantity | 1 bottle |
|---|---|
| Volume | 77 fl oz (2.27 L) |
| Format | Liquid fabric softener and conditioner |
| Scent | Purity |
| Wear-time scent | Up to 24 hours |
| Fragrance information | Contains fragrance allergens |
Features & care
| Rated capacity | 105 medium loads at directed dose |
|---|---|
| Fragrance notes | Sunshine freshness, sweet fruit and ocean waves |
| Fragrance technology | Touch-activated scent release |
| Freshness period | Up to 60 days from wash until wear |
| Benefits | Softness and fragranced freshness |
| Medium dose | Matching cap’s medium-load mark |
| Larger dose | Matching HE-large-load mark; up to full cap for extra softness and freshness as directed |
| Placement | Softener dispenser, suitable Downy ball or rinse water according to washer |
| Machine compatibility | Standard and HE washers |
| Detergent | Use usual detergent separately |
| Softening agent | Diethylester dimethyl ammonium chloride |
| Other ingredient groups | Stabilizers, formic acid, fragrance and water |
| Fabric restrictions | Do not use on fleece, velour, chenille, terry cloth, children’s sleepwear or flame-resistant garments |
Questions about this product
Does this offer contain one bottle or a multipack?
It contains one seventy-seven-fluid-ounce bottle of Downy Intense Purity fabric softener, rated for 105 medium loads at the directed amount. Use the matching cap’s medium-load or HE-large-load mark as appropriate. Up to a full cap can be used for extra freshness and softness as directed, with fewer washes at higher doses. Add your usual laundry detergent separately.
How does the touch-activated Purity scent work?
The formula releases bursts of fragrance as fabrics are touched and handled. Purity blends sunshine freshness, sweet fruit and ocean-wave notes, with fragrance for up to twenty-four hours while wearing and freshness for up to sixty days from wash until wear. It contains fragrance allergens. Review the full ingredients, dose instructions and fabric-care requirements when deciding whether this scented conditioner suits your laundry.
Can I use Downy Intense on fleece or in an HE washer?
It works in HE and standard washers when dispensed according to the machine guide. Do not use it on fleece, velour, chenille, terry cloth, children’s sleepwear or flame-resistant garments because softener can affect flammability or flame resistance. For suitable washable items, add detergent separately and use the softener dispenser, suitable Downy ball or rinse-water method permitted by your washer.
- Package quantity
- 1 bottle
- Volume
- 77 fl oz (2.27 L)
- Format
- Liquid fabric softener and conditioner
- Scent
- Purity
A closer look
About this product
Downy Intense Liquid Fabric Softener and Conditioner, Purity Scent, 77 fl oz, 105 Loads: quantity and supplied packs
This option guarantees at least 4 individual units. Current fulfillment supplies 4 individual units, provided as 4 retail packs of 1 unit. Each supplied unit is a 77 floz retail unit. The displayed offer includes the full current supplied quantity, including any units above the minimum.
The minimum quantity and the current supplied quantity are stated separately because an order can be assembled from more than one manufacturer retail pack. This option does not promise a single sealed manufacturer carton containing exactly 4 units. The supplied products stay in their retail packaging, so the number and size of the outer packs can differ from an older pack pictured or described for the original quantity.
Product type and everyday use
Downy Intense Liquid Fabric Softener and Conditioner, Purity Scent, 77 fl oz, 105 Loads is supplied in the product type and individual-unit format stated here. The supplied product retains the Purity Scent scent. The individual-unit description is 77 floz retail unit. Compare this description with the product you intend to use, alongside the total quantity. The quantity conversion preserves the individual product format while allowing different retail pack counts to provide the promised supply.
Read the supplied retail label for the intended application, product directions and storage guidance. Compare the unit amount as well as the number of units when planning a supply. Keep closures and product labels with unused units. Follow the product-specific directions for the surface, fabric or appliance involved rather than transferring directions from another product with a similar name.
Plan your supply by physical units
Use the individual-unit count when comparing this option with another pack size. A purchase of this option provides the current 4-unit supply; the minimum of 4 is the quantity promised by the option, rather than an instruction to order additional packs. You do not need to buy the component retail packs separately to receive the stated supply.
Keep unused units in their original packaging until needed. Separate retail packs can let you open part of a supply while leaving the remaining packs closed. Check the actual pack labels for their directions, cautions and any product-specific statements. Keep the packaging information available while using the product, especially when the delivered supply includes multiple outer packs.
Check the supplied labels and store carefully
The number of retail packs is separate from the product amount in each individual unit. Review both the individual-unit description and the supplied quantity when planning storage space. Avoid comparing only the number of outer packages, since a larger outer pack can contain several of the same physical units. The quantity details above explain the current combination included in this option.
Store the unused supply in a suitable clean, dry place and follow the product label's storage and handling guidance. Protect paper products and packaging from damp conditions, and keep cleaning and laundry products securely stored. The supplied labels remain the reference for product directions and warnings. Follow those instructions when opening a new retail pack rather than relying on an older pack's aggregate claims.
The details that matter
Specifications
Product & supplied quantity
| Brand | Downy |
|---|---|
| Product | Downy Intense Liquid Fabric Softener and Conditioner, Purity Scent, 77 fl oz, 105 Loads |
| Individual unit | 77 floz retail unit |
| Minimum quantity | 4 individual units |
| Current supplied quantity | 4 individual units |
| Current retail packs | 4 retail packs of 1 unit |
Product features
| Rated capacity | Approximately 105 medium loads per bottle; 420 across four-pack |
|---|---|
| Format | Liquid fabric softener and conditioner |
| Scent | Purity |
| Fragrance notes | Sunshine freshness, sweet fruit and ocean waves |
| Fragrance technology | Touch-activated scent release |
| Medium dose | Matching cap bar 1 |
| Large HE dose | Matching cap bar 2 |
| Additional dosing | Up to full cap for extra freshness and softness according to bottle |
| Placement | Softener dispenser, compatible Downy ball or rinse water according to washer instructions |
| Detergent | Use usual laundry detergent separately |
| Machine compatibility | HE and standard washers |
| Softening ingredient | Diethylester dimethyl ammonium chloride |
| Formula details | Contains fragrance and fragrance allergens |
| Fabric restrictions | Do not use on children’s sleepwear, flame-resistant garments, fleece, velour, chenille or terry cloth |
Questions about this product
How many individual units will I receive?
This option promises at least 4 units. Current fulfillment supplies 4, as 4 retail packs of 1 unit.
Does the price include the complete supplied quantity?
Yes. The displayed price includes all 4 currently supplied units, including any units above the stated minimum.
Will everything arrive in one manufacturer carton?
The offer may be assembled from multiple retail packs. The individual products remain in their retail packaging, and the current pack combination is stated in the quantity details.
What is the size of each individual unit?
Each supplied unit is a 77 floz retail unit. The unit size is separate from the total number of units in the offer.
Where should I check directions and cautions?
Read the labels on the actual supplied retail packs and follow their directions, handling and storage guidance. Retain the packaging information while the product is in use.
- Individual unit
- 77 floz retail unit
- Minimum quantity
- 4 individual units
- Current supplied quantity
- 4 individual units
- Current retail packs
- 4 retail packs of 1 unit


